1. Breakthrough Copywriter by Eugene M. Schwartz
If you're just starting your journey, this book is for you.
Breakthrough Copywriter condenses 30 years of master-advertiser
Eugene M Schwart's work into just 110 pages.
A short read, but extremely valuable to any writer looking to write for sales. This book teaches the basis of writing strong hooks, and writing with the intention of keeping the reader glued to your page. Though Schwartz passed away in 1995, his work still remains extremely relevant, even in the fierce world of online advertising.
2. $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
Copywriters and small business owners alike will benefit from Alex Hormozi's advertising genius. As the title suggest, the intention behind this book is to give you the power to write an offer so convincing, it makes the prospect uncomfortable to say no.
For the aspiring copywriter, you'll find this text does a great job of explaining how you can use emotional triggers like urgency and scarcity to create a magnetic attraction to the offers you're trying to promote.
3. Great Leads: The Six Easiest Ways To Start Any Sales Message by Michael Masterson & John Forde
Of the books on this list, Great Leads is by far the most hands on. The book provides examples of lead types that are not only proven winners, but are also highly relevant and applicable for the modern salesperson.
Writing a piece of copy while having this book beside you is like using cheat codes in a video game. Whether you need a scroll-worthy article or winning sales copy that beats the control, Great Leads is a secret weapon for every copywriter's arsenal.
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